Blogging in Great Taste! Training

Learn How to become a Prolific Food Blogger in Qatar!


Crowne Plaza Doha – a 5-star venue near the airport, with F&B included

The First in a Series: In our first edition, you’ll learn what it takes to be a food blogging pro in Qatar’s culinary scene. You’ll learn from 20-year digital marketing & social media expert, Michael Stellwag, founder of SilverFox Digital Communications (on LinkedIn)

Blogging in Good Taste (4th Feb, 1-5pm)

[table td1=”Date” td2=”Time” td3=”Location” td4=”Inquire” td5=”Register NOW!”]
[td1]4th Feb. 2017[/td1]
[td3]Crowne Plaza Doha[/td3][td4]Inquiries? Call Donna at +974 5557 0047 [/td4]


Register Now by filling in the form or calling +974 5557 0047!


As Qatar’s tourism and hospitality ambitions are being realised, a vibrant culinary scene is developing. As the restaraunt and cafe industry grows, so does the need for well-trained food critics and F&B bloggers.

However, in today’s environment, many restaurant & cafe owners are left dissappointed by the blogger scene in Qatar. SilverFox Digital Communications has partnered with to help change this.

We are hosting an afternoon dedicated to helping develop the next generation of food bloggers in Qatar. Our aim is to equip attendees with the knowledge and confidence to deliver an excellent food blogging product that serves the dining public as well as restaurauteurs, alike.

The benefits of this course are many, but one key objective we can achieve is to ensure that the editorial written by our attendees has far more value to both sides of the table (public and restaurant owners), making their work more marketable.

At the conclusion of the course, not only will you become a more confident, professional food critic/blogger, but you’ll also have the opportunity to join the blogger’s programme. From this, you’ll have many opportunities to develop your skills while enjoying some of Qatar’s most deliscious and photo-worthy food & beverage!

This is the first in a series of blogger education initiatives with, so we look forward to seeing you there!  It might be the tastiest QR75 you’ll ever spend; after all, you’ll meet other like-minded men and women in Qatar who simply want to Blog in Great Taste! Come join us, and bring your friends!

About our Expert Instructor from USA

Michael Stellwag, The Silver Fox & CEO at The Silverfox Digital GroupOur Senior Trainer is our founder, Mr. Michael Stellwag from Chicago, USA, who led the digital brands of Singapore Airlines and started the digital efforts of Qatar Airways. He has more than 400 hours of digital marketing training experience across six countries and three continents, with more than 23 years of combined digital marketing experience and 10 years of experience in the Qatar market.

As a former Wall Street Analyst with investment industry giant, UBS, and holder of an MBA in Finance from Texas, Michael consults many restaurants and cafes across Qatar and UAE.


The Agenda

Be prepared for an afternoon full of networking and new learnings that you can apply immediately!

Learning objective: Become a Food Blogger pro!

  • An introduction into Food Blogging – what you need to know
  • Laying the right foundations to being a Food Blogger in Qatar
  • Understanding your purpose
  • The art of descriptions
  • The role of search engines in your success
  • Ethical standards in Food Blogging
  • Class Exercise
  • Wrap-up and networking


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Register Now before our last seats are reserved!

Price: QR 75 

Payments may be made via Cash, Cheque, Bank Wire, Visa, MasterCard, or American Express.